Privacy Policy | Optometric Aesthetic

OPTOMETRIC AESTHETICS

Effective Date: July 24, 2026

Optometric Aesthetics ("we," "our," or "us") is committed to protecting the privacy of individuals who visit our website at www.optometricaesthetics.com and interact with our services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding that information.

By using our website, submitting your information through any of our forms, or opting in to receive text messages from us, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of information:

Contact Information: Name, email address, mobile phone number, and practice or business name, provided when you fill out a contact form, demo request, deposit form, or any other inquiry form on our site.

Payment Information: When you submit a deposit or purchase, we collect billing information including payment card details. Payment transactions are processed through secure third-party payment processors. We do not store full payment card numbers on our servers.

Usage Data: We automatically collect information about how you interact with our website, including your IP address, browser type, pages visited, time spent on pages, and referring URLs.

SMS Consent and Opt-In Data: When you opt in to receive text messages from us, we collect and store your mobile phone number and the record of your consent, including the date, time, and method of opt-in. This information is retained for compliance and auditing purposes.

Communications: If you contact us by email, phone, or text, we may retain records of those communications.

2. How We Collect Information

We collect information in the following ways:

Directly from you when you complete a form, request a demo, submit a deposit, or contact us
When you provide your mobile phone number and consent to receive text messages from us
Automatically through cookies, pixels, and tracking technologies when you visit our website
Through third-party tools and integrations we use to operate our business

3. SMS Text Message Communications

IMPORTANT: This section contains required disclosures for our SMS text messaging program. Please read carefully before opting in.

Program Description: Optometric Aesthetics sends SMS text messages for the following purposes: sales follow-up and product inquiries, device demonstration scheduling, purchase and deposit confirmations, onboarding and training coordination, and general business communications related to your interest in our products.

How to Opt In: You may opt in to receive SMS messages from us by providing your mobile phone number and checking the SMS consent checkbox on any of our web forms, or by verbally consenting to receive text messages during a call or event interaction with one of our representatives. By opting in, you expressly consent to receive automated and non-automated text messages from Optometric Aesthetics at the mobile number you provided.

Consent is Not Required for Purchase: You are not required to consent to receive SMS messages as a condition of purchasing any product or service from Optometric Aesthetics.

Message Frequency: Message frequency varies based on your inquiry and stage in our process. You may receive up to 4 messages per month. Message frequency may increase during active sales or onboarding periods.

Message and Data Rates: Message and data rates may apply. Check with your mobile carrier for details about your plan.

How to Opt Out: You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. After texting STOP, you will receive one final confirmation message and no further messages will be sent unless you re-opt in. You may also opt out by contacting us directly at info@optometricaesthetics.com and requesting removal from our SMS list.

How to Get Help: Reply HELP to any message for assistance, or contact us directly at info@optometricaesthetics.com or through our website at www.optometricaesthetics.com.

Supported Carriers: Our SMS program is supported by most major U.S. carriers including AT&T, T-Mobile, Verizon, and others. Carrier support may vary.

No Mobile Information Sharing: Mobile opt-in data and consent records, including your mobile phone number and consent status, will not be shared with third parties or affiliates for marketing or promotional purposes. This information is used solely to deliver the SMS program you consented to and to maintain compliance records.

TCPA Compliance: Our SMS messaging program complies with the Telephone Consumer Protection Act (TCPA) and CTIA Messaging Principles and Best Practices. We obtain express written consent before sending any marketing or promotional text messages. We process opt-out requests immediately and maintain suppression lists to ensure opted-out contacts do not receive further messages.

Quiet Hours: We will not send text messages before 8:00 AM or after 9:00 PM in the recipient's local time zone.

4. Third-Party Tools and Tracking Technologies

We use the following types of third-party tools that may collect information about your visit or assist in delivering our services:

Analytics tools such as Google Analytics to understand website traffic and user behavior
Marketing and advertising pixels to measure campaign performance
Customer relationship management (CRM) tools to manage leads and communications
Email marketing platforms to deliver communications you have requested or consented to
SMS messaging platforms to deliver text messages to opted-in contacts
Payment processors to securely handle deposits and transactions
Chat or communication widgets that may be embedded on the site

These third-party providers have their own privacy policies governing their use of your information. We encourage you to review those policies directly. We do not sell your data to these providers; they are engaged only as service providers acting on our behalf.

5. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide information about our products and services
Process deposits and purchases
Schedule and conduct product demonstrations and training
Send SMS text messages to opted-in contacts as described in Section 3
Send educational and marketing email communications to contacts who have expressed interest or opted in
Follow up with you as part of our sales process
Improve our website and understand how visitors engage with our content
Maintain records of consent for SMS compliance and legal purposes
Comply with applicable laws and regulations

6. How We Share Your Information

We do not sell your personal information. We do not share your mobile phone number or SMS opt-in data with third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

With our sales representatives and internal team members to fulfill your requests and manage your inquiry
With third-party service providers who assist us in operating our website, processing payments, sending SMS messages, or delivering communications, under strict confidentiality obligations and only as necessary to provide those services
With referral partners who connected you to us, only as necessary to fulfill the referral relationship and not for independent marketing use
If required by law, regulation, subpoena, or legal process
In connection with a business transfer, merger, or acquisition, provided the successor entity agrees to honor this Privacy Policy

7. Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your experience and collect usage data. You may adjust your browser settings to refuse cookies, though some features of our website may not function properly if you do. We use cookies for the following purposes:

Essential cookies to enable core website functionality
Analytics cookies to understand how visitors use our site
Marketing cookies to measure the effectiveness of our advertising

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with applicable legal obligations. SMS opt-in consent records are retained for a minimum of four years for compliance purposes, even if you have opted out of receiving messages. If you request deletion of your information, we will honor that request to the extent permitted by law, but we may retain consent records as required for legal compliance.

9. Your Rights and Choices

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information, subject to legal retention requirements
Opt out of SMS: Reply STOP to any text message or contact us at info@optometricaesthetics.com
Opt out of email marketing: Click the unsubscribe link in any marketing email
Withdraw consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, contact us at info@optometricaesthetics.com. We will respond to your request within a reasonable timeframe.

10. Security

We implement reasonable technical and organizational safeguards to protect your information from unauthorized access, disclosure, alteration, or misuse. Payment information is handled through PCI-compliant processors. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our website and services are directed to licensed adult eye care professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the effective date at the top of this page. For material changes, we may also notify you by email or SMS if you have opted in to those communications. Continued use of our website or continued opt-in to our SMS program after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy, our SMS program, or how we handle your information, please contact us:

Company: Optometric Aesthetics

Email: info@optometricaesthetics.com

Website: www.optometricaesthetics.com

For SMS-specific requests including opt-out assistance, reply STOP to any message or email us at info@optometricaesthetics.com with "SMS Opt-Out" in the subject line. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.